About GTS.AI

Globose Technology Solutions Pvt. Ltd. (GTS) is a leading AI data collection company specializing in high-quality datasets for machine learning and AI model training. We offer a wide range of data types—including image, video, text, and speech datasets—designed to power intelligent applications across industries.

Job Overview

We are seeking a skilled Paid Media Specialist to lead our paid advertising efforts, promoting GTS.AI’s AI dataset services and tools to a global audience. This full-time, on-site role offers an exciting opportunity to design and manage campaigns across platforms like Google Ads, LinkedIn Ads, and programmatic networks, using AI-driven analytics to optimize performance and achieve high ROI.

Key Responsibilities

• Develop and manage paid media campaigns on platforms such as Google Ads, LinkedIn Ads, Meta Ads, and programmatic ad networks to promote GTS.AI’s AI dataset and annotation services.

• Leverage AI-powered tools (e.g., Google Analytics, Smart Bidding, or third-party platforms) to analyze campaign data, refine targeting, and enhance performance for global markets.

• Create and test ad creatives, including banners, videos, and compelling copy, to showcase GTS.AI’s AI Subtitle Translation Tool and OmniAssistantAI.

• Optimize advertising budgets to maximize ROI, targeting AI researchers, tech companies, and enterprise clients in industries like healthcare and automotive.

• Collaborate with GTS.AI’s content and SEO teams to align paid campaigns with organic strategies, driving traffic to key pages like gts.ai/services and gts.ai/careers.

• Perform A/B testing and audience segmentation to improve campaign effectiveness across regions like North America, Europe, and Asia.

• Track and report on key metrics (e.g., CTR, CPC, ROAS) using dashboards and AI analytics, delivering actionable insights to stakeholders.

• Stay informed on AI marketing trends, ad platform updates, and industry best practices to keep GTS.AI’s campaigns cutting-edge.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.

• 2+ years of experience in managing paid media campaigns, ideally in the tech or AI sector.

• Proficiency with ad platforms like Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, or programmatic advertising tools.

• Experience using AI-driven analytics tools (e.g., Google Analytics 4, Looker Studio) and automated bidding strategies.

• Strong knowledge of A/B testing methodologies, audience segmentation, and campaign optimization techniques.

• Excellent analytical skills and the ability to interpret complex data sets to drive decision-making.

• Strong communication and collaboration skills to work effectively with cross-functional teams.

What We Offer

• Competitive salary and benefits package.

• Opportunity to work in a dynamic and innovative environment at the forefront of AI technology.

• Professional development and growth opportunities.

• Collaborative and inclusive work culture.