About GTS.AI

Globose Technology Solutions (GTS.AI) is a global leader in AI dataset collection and annotation, empowering machine learning models with high-quality image, video, text, and speech data. Recognized as the Best ML Dataset Provider at the GAISA awards, we deliver innovative AI solutions, including our AI Subtitle Translation Tool and OmniAssistantAI for customer experience.

Job Overview

We are seeking a skilled Paid Media Specialist to lead our paid advertising efforts, promoting GTS.AI’s AI dataset services and tools to a global audience. This full-time, on-site role offers an exciting opportunity to design and manage campaigns across platforms like Google Ads, LinkedIn Ads, and programmatic networks, using AI-driven analytics to optimize performance and achieve high ROI.

Key Responsibilities

• Develop and manage paid media campaigns on platforms such as Google Ads, LinkedIn Ads, Meta Ads, and programmatic ad networks to promote GTS.AI’s AI dataset and annotation services.

• Leverage AI-powered tools (e.g., Google Analytics, Smart Bidding, or third-party platforms) to analyze campaign data, refine targeting, and enhance performance for global markets.

• Create and test ad creatives, including banners, videos, and compelling copy, to showcase GTS.AI’s AI Subtitle Translation Tool and OmniAssistantAI.

• Optimize advertising budgets to maximize ROI, targeting AI researchers, tech companies, and enterprise clients in industries like healthcare and automotive.

• Collaborate with GTS.AI’s content and SEO teams to align paid campaigns with organic strategies, driving traffic to key pages like gts.ai/services and gts.ai/careers.

• Perform A/B testing and audience segmentation to improve campaign effectiveness across regions like North America, Europe, and Asia.

• Track and report on key metrics (e.g., CTR, CPC, ROAS) using dashboards and AI analytics, delivering actionable insights to stakeholders.

• Stay informed on AI marketing trends, ad platform updates, and industry best practices to keep GTS.AI’s campaigns cutting-edge.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.

• 2+ years of experience in managing paid media campaigns, ideally in the tech or AI sector.

• Proficiency with ad platforms like Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, or programmatic advertising tools.

• Experience using AI-driven analytics tools (e.g., Google Analytics 4, Looker Studio) and automated bidding strategies.

• Strong knowledge of A/B testing methodologies, audience segmentation, and campaign optimization techniques.

• Excellent analytical skills and the ability to interpret complex data sets to drive decision-making.

• Strong communication and collaboration skills to work effectively with cross-functional teams.

What We Offer

• Competitive salary and benefits package.

• Opportunity to work in a dynamic and innovative environment at the forefront of AI technology.

• Professional development and growth opportunities.

• Collaborative and inclusive work culture.