Key Responsibilities:

Marketing Campaign Support:

Assist in the execution of marketing campaigns across various channels (digital, social media, email, etc.).
Monitor campaign performance and compile performance reports.
Coordinate with internal teams and external vendors to ensure timely execution of campaign deliverables.

Content Creation and Management:

Assist in creating content for marketing materials, including social media posts, blog articles, newsletters, and promotional materials.
Ensure content aligns with brand guidelines and resonates with target audiences.
Manage content calendars and schedule postings across social media platforms.

Market Research and Analysis:

Conduct market research and competitor analysis to identify trends and opportunities.
Compile data and insights to support marketing strategies and decision-making.
Assist in gathering customer feedback and insights through surveys and other feedback mechanisms.

Digital Marketing Support:

Assist in maintaining and updating the company website and other digital platforms.
Support SEO efforts by optimizing content and conducting keyword research.
Monitor online presence and engage with followers on social media platforms.

Administrative Support:

Provide administrative support to the marketing team, including scheduling meetings, taking meeting minutes, and managing calendars.
Coordinate marketing events and trade shows, including logistics and promotional materials.

Skills and Qualifications:

Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
Strong written and verbal communication skills.
Proficiency in Microsoft Office suite (Word, Excel, PowerPoint).
Familiarity with social media platforms and digital marketing tools (e.g., Hootsuite, Google Analytics) is a plus.
Creative thinking and problem-solving skills.
Ability to work effectively in a team environment and collaborate across departments.

Personal Attributes:

Detail-oriented with strong organizational skills.
Ability to multitask and prioritize tasks effectively.
Eagerness to learn and grow in the field of marketing.
Proactive attitude with a willingness to take initiative.