About Globose Technology Solutions (GTS)

Globose Technology Solutions Pvt Ltd (GTS) is a leading provider of AI dataset collection services, offering a wide range of datasets including image, video, text, and speech for machine learning applications. We are dedicated to advancing AI technologies through high-quality data solutions. Our team is passionate about innovation and excellence, and we are looking for a dynamic Digital Marketing Manager to join us in our mission.

Job Overview

As a Digital Marketing Manager at GTS, you will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. Your creative thinking skills and strategies will be essential in driving our digital narrative, enhancing our company’s image, and fostering growth.

Key Responsibilities

• Develop and execute digital marketing strategies to achieve business goals.
• Manage and optimize online campaigns, including SEO/SEM, email, social media, and display advertising.
• Design, build, and maintain our social media presence.
• Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies through digital marketing.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Instrument conversion points and optimize user funnels.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in a digital marketing role.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of HTML, CSS, and JavaScript is an advantage.
• Experience with A/B and multivariate experiments.
• Working knowledge of ad serving tools.
• Experience in setting up and optimizing PPC campaigns on all major search engines.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

What We Offer

• Competitive salary and benefits package.
• Opportunity to work in a dynamic and innovative environment.
• Professional development and growth opportunities.
• Collaborative and inclusive work culture.