Paid Media Specialist
Posted 3 days ago
About GTS.AI
Globose Technology Solutions (GTS.AI) is a global leader in AI dataset collection and annotation, empowering machine learning models with high-quality image, video, text, and speech data. Recognized as the Best ML Dataset Provider at the GAISA awards, we deliver innovative AI solutions, including our AI Subtitle Translation Tool and OmniAssistantAI for customer experience. Join our dynamic, remote-first team to drive the future of AI through impactful marketing campaigns.
Job Overview
We are seeking a skilled Paid Media Specialist (AI Campaigns) to lead paid advertising efforts that promote GTS.AI’s AI dataset services and tools to a global audience. You will design and manage campaigns across platforms like Google Ads, LinkedIn Ads, and programmatic networks, using AI-driven analytics to optimize performance and achieve high ROI. This role is ideal for a digital marketing professional passionate about AI and eager to join a GAISA award-winning company.
Responsibilities
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Develop and manage paid media campaigns on platforms such as Google Ads, LinkedIn Ads, Meta Ads, and programmatic ad networks to promote GTS.AI’s AI dataset and annotation services.
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Leverage AI-powered tools (e.g., Google Analytics, Smart Bidding, or third-party platforms) to analyze campaign data, refine targeting, and enhance performance for global markets.
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Create and test ad creatives, including banners, videos, and compelling copy, to showcase GTS.AI’s AI Subtitle Translation Tool and OmniAssistantAI.
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Optimize advertising budgets to maximize ROI, targeting AI researchers, tech companies, and enterprise clients in industries like healthcare and automotive.
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Collaborate with GTS.AI’s content and SEO teams to align paid campaigns with organic strategies, driving traffic to key pages like gts.ai/services and gts.ai/careers.
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Perform A/B testing and audience segmentation to improve campaign effectiveness across regions like North America, Europe, and Asia.
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Track and report on key metrics (e.g., CTR, CPC, ROAS) using dashboards and AI analytics, delivering actionable insights to stakeholders.
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Stay informed on AI marketing trends, ad platform updates, and industry best practices to keep GTS.AI’s campaigns cutting-edge.
Qualifications
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Bachelor’s degree in Marketing, Advertising, Business, or a related field.
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2+ years of experience in managing paid media campaigns, ideally in the tech or AI sector.
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Proficiency with ad platforms like Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, or programmatic advertising tools.
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Experience using AI-driven analytics tools (e.g., Google Analytics 4, Looker Studio) and automated bidding strategies.
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Strong knowledge of digital marketing metrics (e.g., CPA, ROAS, conversion rates) and campaign optimization techniques.
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Excellent copywriting skills to craft engaging ad content tailored to AI audiences.
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Ability to thrive in a remote, global team environment with strong communication and time management skills.
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Familiarity with AI, machine learning datasets, or related technologies is a plus.
Why Join GTS.AI?
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Enjoy the flexibility of a global, first role with a company that prioritizes work-life balance.
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Impact AI Innovation: Drive awareness of cutting-edge AI solutions, from datasets for autonomous vehicles to AI-powered subtitle translation.
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Award-Winning Team: Be part of a GAISA-recognized leader in AI dataset services, trusted by global clients.
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Career Growth: Gain expertise in AI-driven marketing and opportunities to advance in a fast-growing industry.
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Competitive Benefits: Receive a competitive salary, health benefits, and professional development support.
Job Features
| Job Category | Digital Marketer |